The Leading Edge Arts Project (LEAP) is an initiative that provides theatre workshops for young people. LEAP is a collaborator with the Ambassador Theatre Group (ATG), bringing workshops to young individuals across the country with their Creative Learning Department.
The creator and artistic director of LEAP (Zachary Morris) has been a loyal Theatre Juicer. He came to us with his idea of wanting to create an initiative for young people and needed help communicating what it would do in visual form.
We created multiple logo variations both with a lightbulb and tree roots; The tree roots conveying a theme of remaining true to who you are ("your roots") and the lit lightbulb as a constant reminder that your thoughts and feelings are always valid.